The goals of big data and privacy are fundamentally opposed to each other. Big data and knowledge discovery are aimed reducing information asymmetries between organizations and the data sources, whereas privacy is aimed at maintaining information asymmetries of data sources. A number of different definitions of privacy are used to investigate some of the tensions between different characteristics of big data and potential privacy concerns. Specifically, the author examines the consequences of unevenness in big data, digital data going from local controlled settings to uncontrolled global settings, privacy effects of reputation monitoring systems, and inferring knowledge from social media. In addition, the author briefly analyzes two other emerging sources of big data: police cameras and stingray for location information.